❤Insta: Floret Farm

by - July 13, 2019



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The farm is exploding with color and I’m finding it impossible to stay focused on anything outdoors because I keep stopping to admire all of the new flowers that are emerging each day. This week I was so consumed by documenting individual varieties that I didn’t make an arrangement. So, it seems fitting to share just a single rose stem for my #ayearinflowers post. This is one of my favorite David Austin Roses, Ambridge. It’s soft apricot coloring and fruity scent are out of this world! The goal of this community-driven project is to highlight what's blooming in gardens across the globe each week. Here’s how you can participate: 1) Take a photo of flowers that are in season in your area, whether it's a handful of flowers from your yard or garden or a bouquet that you made using seasonal blooms. 2) Post your photo here on Instagram and tag it with #AYearInFlowers.⁣ 3) In the caption, be sure to share what flowers are in the picture along with where you're located. Please also note the week of the year. Thanks for playing along! #ayearinflowers #week28flowers #growfloret

Een bericht gedeeld door Erin Benzakein - Floret (@floretflower) op



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I still can’t believe that for as many years as I have been growing flowers that I have only recently come to discover the amazing world of China Asters. Back in the day, when we were growing for grocery store sales, the only varieties on the market were run of the mill Matsumoto and spray types. There was nothing very beautiful or exciting about them, so I rarely included them in the garden. But a few years ago, I stumbled on a German grower offering the most incredible range of varieties that I had never seen before. Last summer we grew over 40 varieties and this summer grew 40 more and I am now a passionate champion for China Asters. What makes these plants so great is that they can be grown from seed, are easy to grow and flower at a time when the garden is starting to fade. As the day length shortens, this group of plants is prompted to begin flowering. In addition to lasting an incredibly long time in the vase, they come in a dazzling rainbow of colors and a wide range of flower shapes and sizes, including huge feathered blossoms, sturdy sprays of miniature buttons, tight domed flower heads and soft rose-like blooms. You can read all about our huge variety trial, how to grow them them, plus see my favorite varieties over on the Floret blog (link in profile). Swipe left to see more photos. Enjoy! #growfloret #floretseeds #farmerflorist #flowerfarmer
Een bericht gedeeld door Erin Benzakein - Floret (@floretflower) op


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We are finally home after 2 glorious weeks in England and I’m so excited about all of the incredible things we’re digging into now that we’re back. One of the most exciting things is that we’re starting interviews for a Farm Manager and a Shop Manager. I’ve heard from a lot of people who want to apply but don’t have the required experience. If this is you, take heart. These roles are so important and so special and I really want to find the right person for each. The most important thing is that you care as deeply about the work we’re doing as I do and want to give your whole heart to the job. So, if you’ve been wanting to apply but don’t have years of flower farming or shop management experience, but are a hard worker, have tons of heart, and love what we do at Floret, I would LOVE for you to apply! You’ll find the link to the application in my bio. I know you’re out there, and if this post speaks to you, take it as a sign! #growfloret #farmerflorist
Een bericht gedeeld door Erin Benzakein - Floret (@floretflower) op